posted by John Forsyth on July 21, 2009 at 11:07 am filed under:Commentary
Many advertisers wander aimlessly through the world of media options, doing some of this, some of that and a little of a couple of other things. This has the effect of diluting your message delivery system to the point where there may be no one receiving that message.
Media mix – Part Asset, Part Liability
filed under:Commentary
Many advertisers wander aimlessly through the world of media options, doing some of this, some of that and a little of a couple of other things. This has the effect of diluting your message delivery system to the point where there may be no one receiving that message.