posted by John Forsyth on July 9, 2009 at 10:54 am filed under:Commentary
Seems illogical when the volume of sales in virtually every industry has suffered during our current economic challenges. Well the same is true of your advertising.
It is illogical to stop advertising during downturns in business. Most who do, believe they are saving money. The truth is there is a huge opportunity cost to that strategy.
Fire Your Best Sales Person
filed under:Commentary
Seems illogical when the volume of sales in virtually every industry has suffered during our current economic challenges. Well the same is true of your advertising.
It is illogical to stop advertising during downturns in business. Most who do, believe they are saving money. The truth is there is a huge opportunity cost to that strategy.