Seems illogical when the volume of sales in virtually every industry has suffered during our current economic challenges. Well the same is true of your advertising.
It is illogical to stop advertising during downturns in business. Most who do, believe they are saving money. The truth is there is a huge opportunity cost to that strategy.
Media mix – Part Asset, Part Liability
filed under:Commentary
Many advertisers wander aimlessly through the world of media options, doing some of this, some of that and a little of a couple of other things. This has the effect of diluting your message delivery system to the point where there may be no one receiving that message.