After a long “hangover” the selling market for goods and services does look like it is finally bouncing back. What you do with your marketing and advertising depends much on what you did during the market’s decline. Did you cut back or did you “cut out”?
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The Message Is As Important As the Messenger
In times like these, there is a tendency to attempt to cut costs… not surprising. What is surprising is that much of this cost cutting is focused on the creative product and its execution.
