After a long “hangover” the selling market for goods and services does look like it is finally bouncing back. What you do with your marketing and advertising depends much on what you did during the market’s decline. Did you cut back or did you “cut out”?
The Message Is As Important As the Messenger
In times like these, there is a tendency to attempt to cut costs… not surprising. What is surprising is that much of this cost cutting is focused on the creative product and its execution.
Fire Your Best Sales Person
Seems illogical when the volume of sales in virtually every industry has suffered during our current economic challenges. Well the same is true of your advertising.
It is illogical to stop advertising during downturns in business. Most who do, believe they are saving money. The truth is there is a huge opportunity cost to that strategy.
SUM’s Silverman selected to serve on SFIMA board
Our very own Jocelyn Silverman was selected to serve as the Marketing Design chair on the South Florida Interactive Marketing Association’s (SFIMA) board of directors.
SUM Advertising tapped for Chris Evert’s Tennis Classic
SUM Advertising is pleased to announce that we have been honored as the agency of record for the 2009 Chris Evert/Raymond James Pro-Celebrity Tennis Classic.
Since 1989, Chris Evert’s efforts have contributed over $17.7 million in an ongoing campaign against drug abuse and child neglect in Florida.
They Look the Same On Your Wide Screen…
filed under:Commentary
…But There’s a Wide Range of Difference Between Broadcast and Cable.
Many advertisers, without good counsel, often see no difference between Network and Cable television advertising. The differences are real and good advice is not only valuable, but indispensable. The Audio and the Video in your commercial spot is where the similarities end.